Whether you want a sale, a sign-up, or a download, your landing page should help you achieve just that. In order to help boost the success of your landing page, we’ve gathered three awesome tips that will transform your landing page into a conversion machine!
1. You need GREAT content and an even better USP
Your content needs to work hand in hand with your USP, or unique selling point, in order to ensure you pitch your product or service to the right audience and encourage them to convert. Your USP should be obvious as soon as someone lands on your page. They need to know what you are offering, and why they should choose you over your competition. This information should be accessible without the need to “jump through hoops” to get it, which is where great content comes in. Here’s how to get it:
– Create content that’s easy to read and nontechnical
– Use language that is tailored to the tone of your target audience. For example, if your target audience is millennials, it will have quite a different tone than targeting an older generation.
– Sell the benefits of what you offer/do, and encourage a customer to choose your company over another
– Make your USP the main focus of the page
– Use engaging images, infographics and video where possible
– Only use easy to read fonts and break up text into smaller paragraphs, leaving plenty of white space
Simple and effective is key here.
2. Picking the best colours
Yes, colour matters – a lot! The wrong choice of colour can be off-putting and reduce your potential for creating conversions. A study by Kissmetrics indicated that it takes a consumer only ninety seconds to judge a product and 90% of that judgement is down to colour. To ensure your colour doesn’t detriment your conversions, we suggest the following things.
– Conduct A/B testing with contrasting colour combinations and colour dominance
– Be cautious. Even the most ‘classic’ colour combinations can have their own problems if used unwisely
– Typography colour should be considered carefully as your readability is pivotal to your conversions
– Colours have different connotations, so it’s best to consider what yours could be saying
3. Choose an effective banner image
It’s the most prominent element you can bring to your landing page and it’s the first that your customers will notice once they arrive. There is no right answer when it comes to choosing a banner image. Rather it just needs to be relevant, eye-catching and engaging for your potential customers. It’s always a good idea to check out your competitors’ websites and see what image they have chosen.
When you take these three tips into consideration, your landing page will on the road to ultimate conversion success!