User First Design
The key to great user experience (UX) design, as suggested by the name, is usability – based on an in-depth and full understanding of both the user needs and user goals specific to a particular project and the provision of considered solutions to posed problems.
What our UX/UI Process Involves
By applying our background in user interaction and user experience to all our of projects, we achieve exceptional UX/UI solutions for our clients. This process is based on a number of in-house processes that include:
Achieving Great Information Architecture
Information Architecture assesses a site’s content and designs the most efficient categorisation and structure in the most understandable way. Good Information Architecture allows users to locate the content they require in the most efficient manner.
Our research into your business, it’s competitors and the surrounding marketplace allows us to come up with an understanding of user behaviour, based on user personas and use-case scenarios for each project. This knowledge of who we are designing for and what they aim to achieve online is essential for designing relevant and effective user journeys for all actions on a website, whether simple navigational issues or more complex form-centric processes.
Design & Development
Our design process takes the content structure and aims to represent the hierarchy of information visually in a succinct manner to encourage maximum understanding of the site. Our wireframing process also allows us to work through user-processes – e.g. a shopping cart process – in a basic, iterative manner, before full design concepts are produced. We believe good design is intuitive, so design concepts are not only of high quality aesthetically, but also take into consideration functionality and accessibility guidelines wherever applicable.
Our highly skilled team of front-end and back-end developers then bring these designs to life, using the latest technologies to ensure your site performs to the highest standards upon go-live. Our developers are qualified to develop custom assets, along with bespoke CMS changes and usability improvements for the end user.
The overall user experience is then further enhanced by optimising the site and ensuring that it is accessible, along with utilising the appropriate interactive elements to make the most of the CMS’s capabilities.
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